google hotel search
How Boutique Hotels Can Harness Google’s New Hotel Search Algorithm to Beat Big OTAs - expert-roundup
A 76% surge in bookings during the 2023 solar eclipse showed how algorithm tweaks can tip the scales, and boutique hotels can harness Google’s new hotel search algorithm by sharpening structured data, boosting local signals, and deploying targeted Google Hotel Ads to outrank big OTAs. What the New Algorithm